One of Walla Walla’s first wineries is the latest to launch a wine club.
After 15 years, Walla Walla Vintners announced last week it will introduce a wine club. Fans of the winery, 225 Vineyard Lane, may recognize the significance because Walla Walla Vintners founders Myles Anderson and Gordy Venneri have specifically held out from offering that service. Concerned a club would look like a marketing tool to push wine sales, they shied away from it.
The change of heart has apparently come from repeated requests from customers.
“It was our customers who got us to change our minds,” Venneri said in a statement. “We were constantly being asked if we had a wine club and also what were our personal favorite wines.”
Walla Walla Vintners Select Wine Club will offer a mix of new releases and old wines selected because they’re drinking particularly well. Members will receive some of the winery’s limited library wines. The wines will be chosen by the operation’s three winemakers: Anderson, Venneri and William vonMetzger. Notes will be provided on each wine. Food pairing recommendations and recipes will also be included.
Membership will be limited to the first 150 people who join. Members can receive six or 12 bottles shipped twice a year. They will also receive first offerings of new releases, including the winery’s upcoming estate wines, and invitations to member-only events. The first club shipments will be spring 2012.
To sign up or learn more, visit wallawallavintners.com.