Walla Walla native Thomas Thompson has a scant 60 seconds to make an impression that could land him the job of a lifetime.
But that's not even the biggest challenge in securing a temporary position as California-based Murphy-Goode Winery's new "Wine Country Lifestyle Correspondent."
Thompson is up against more than 1,300 other candidates, and he's as much at the mercy of the voting public as his potential employer. At least when it comes to landing an interview.
In a move The Los Angeles Times has dubbed "a sign of the cybercrazed times," the Sonoma County winery is on a nationwide search for a Web 2.0 whiz. Someone with such a knack for online tools such as blogs, video, social networks and the like -- on both computer and mobile devices -- that they will generate buzz for the winery.
A passion for the juice is important, as well. But back to that first part, which is generating so much online scuttlebutt it will certainly be worth the $60,000 salary the business intends to pay the "winner" of its "Really Goode Job."
Candidates like Thompson must demonstrate their aptitude for the position by drumming up online votes for their minute-long video applications. The most popular 50 ...